This wheel is the future of gravity riding and racing. It's ride-optimized, incredibly strong, and debuts the most effective and lightest anti-flat system on the market (ENVE's patent-pending Protective Rim Strip). These wheels will give downhill-oriented riders a new freedom to set their tire pressure for cornering and rock garden stability without sacrificing their confidence to smash track speeds. Who It's For Gravity junkies, Enduro racers, and hard-charging trail riders will find enlightenment riding the M7 Series. A completely new shape and design that massively reduces the risk of pinch flatting and/or damaging the carbon, the M7 Series provides the confidence to ride without limitations. Why We Made It Enduro runs on two things – Confidence and Control. Nothing ruins a good shred fest like a flat tire or broken rim, and nothing spooks you on a dusty trail like an unexpected drift. With this in mind, we have been hard at work over the past 2 years to develop a carbon wheel system that will allow ourselves, athletes, and most importantly – you – to go "full-send" without compromising the ride experience by running high tire pressures, DH tires, and heavy pinch flat reduction inserts. Building upon the platform of the M7 Series' predecessor the M70, we re-profiled the rim to mate up with modern tires and to absorb trail vibrations and chatter. However, just fitting tires is not enough. We know that riders also want the freedom to run lower pressure and that doing so can introduce flat tires and damaged rims. The ENVE solution is a new rim shape paired with ENVE's patent-pending, energy-absorbing Protective Rim Strip. With this technology, riders can skip the inserts and run the tires and pressures they want. Amazingly, we've managed to keep the weight neutral and improve impact resistance too.
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